New About
A Message From the President
For 230 years since our foundation, we have dedicated ourselves to tea-making that supports the spirit of Japan, constantly incorporating innovative techniques upon our traditional ethos. As the world now advances into a new generation with more sophisticated technological innovations, we see our tea, which has supported the heart and life of Japan, as a creator of joyful moments and spaces for people around the world, transcending countries and eras.
We perceive tea as "CHA," and through C.H.A—Culture, Health, and Amenity—we strive to create a tea-life industry. As a tea-life company, we aim to expand not only in Japan but also worldwide.
We kindly ask for your continued guidance and support to realize our wishes.
Sincerely,
Masaoki Fukui
President and CEO
Fukujuen
Fukujuen has a storied history, established in 1790 and re-established in 1949, with a rich tradition in the cultivation and sale of Japanese green teas, including Matcha, Gyokuro, Sencha, Genmaicha, and Houjicha. Over the centuries, we have witnessed significant shifts in our customers' lifestyles and their tea preferences, leading to a diverse array of unique demands. Our commitment to meeting these evolving tastes is reflected in our personal interactions with customers, where we actively seek to understand their desires and preferences.
Leveraging information technology and thorough market research, we continuously innovate and develop a variety of new products to satisfy the ever-changing demand for innovative tea experiences. Our dedication to blending tradition with modernity is evident in our approach to creating tea products that resonate with contemporary lifestyles, ensuring that every cup of Fukujuen tea is a testament to our legacy of quality and innovation.
Behind the Name: Fukujuen
The origin of 'Fukujuen' is said to be derived from 'Fuku' meaning happiness, and also the founder's family name, Fukui, and 'Ju' from the term 'Cha-ju※,' which refers to the age of 108, combined with 'En' from the word ‘Cha-en,’ meaning tea garden.
The Thoughts Behind Our Logo
Our current logo features a modified octagon, drawn with a thick line on the inside and a thin line on the outside. It embodies our desire to grow steadily in all directions, like ripples, while maintaining a strong core. Even the ripples seem to break through, with the characters of Fukujuen overlapping and extending beyond the logo.
"Beiju" (Rice Age) and "Chaju" (Tea Age)
The eighty-eighth night, also the season for new tea, falls on the eighty-eighth day, counting from the start of spring, around May 2nd. The number "eight" is considered auspicious for spreading outwards and is associated with good fortune. The celebration of "Beiju" (88 years old) is derived from the fact that the character for rice (米) can be broken down into eighty-eight, and "Chaju" (108 years old) is said to come from the eighty-eight at the bottom part of the character for tea (茶), with the addition of the grass radical (十, ten) twice to make 108.
Tea has been passed down through the ages as a beverage for health and longevity, not just for quenching thirst but also for energizing people, enriching life, and bringing moisture to life. Moreover, it offers various pleasures, whether drunk, eaten, or smelled.