Insights
Comprehensive Insights and Research on the Health Benefits and Scientific Studies Surrounding Tea Culture
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Traditionally Stone-Milled Uji Matcha ― Ceremonial Grade
【UJI Matcha - Shiro】
Stone-Milled Matcha “Shiro”from 40g/bag
Named “Shiro” — the origin of all colors — this Matcha embodies the spirit of Ichigo Ichie, the cherished tea ceremony concept of ...
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2026 Fukujuen Shincha
What is Shincha(new tea)?
A new bud of the tea tree accumulates nutrition during the winter and sprouts in the spring. Shincha is made from the first buds picked that year. The tea leaves, whic...
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Catechins' Effects on Suppressing Blood Pressure Increase
For the Japanese, who have the highest average life expectancy in the world, hypertension is an unavoidable issue for most. As people age, their blood pressure rises, and the prevalence of hyperten...
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Fat-soluble Vitamins
There are four fat-soluble vitamins that do not dissolve in water, and green tea contains three of them: vitamins A, E, and K.
These components remain in the tea leaves even after steeping in hot w...
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Catechins' Cancer Prevention and Anti-Cancer Effects
Cancer has been the leading cause of death among Japanese people since 1981. In 2019, the number of Japanese people who died from cancer was 376,425 (220,390 men and 156,086 women), with the number...
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Our First Direct Sales Store
It all started at Kyoto Station.
In 1952, Kyoto Station underwent a transformation into a modern terminal, leading to the opening of the "Kyoto Station Tourist Department Store," which housed a col...
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